AN ADVERTISER'S GUIDE TO BETTER RADIO ADVERTISING Tune in to the power of the brand conversation medium
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken
Wiley
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The radio station broadcast, satellite & internet