22 irrefutable laws of advertising and when to violate them

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Bibliographic Details
Main Author: Newman, Michael
Format: Book
Published: Chichester John Wiley 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Originally published: 2004
Includes index
Physical Description:xxviii, 266 p. ill. 24 cm
ISBN:0470821868