Balanced bran how to balance the stakeholder forces that can make or break your busines
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| Format: | Book |
| Published: |
San Francisco, C
Jossey-Bas
2006
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Strong brand, strong reputation
- Measuring brand and reputation
- The BalancedBrand System
- Brand assessment
- Stakeholder assessment
- Stakeholder return on investment
- Balanced culture
- Balanced conversation
- Creating and maintaining ba
The brandmindset