Balanced bran how to balance the stakeholder forces that can make or break your busines

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Bibliographic Details
Main Author:	Fole, Joh
Other Authors:	Kendrick, Julie
Format:	Book
Published:	San Francisco, C Jossey-Bas 2006
Edition:	1st ed
Subjects:	Relationship marketing Product management Corporate image Brand name products
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-340348
020	#	#	\|a 0787983098 (cloth)
020	#	#	\|a 9780787983093
090	0	0	\|a HD69.B7 \|b F65 2006
100	1	#	\|a Fole, Joh \|f 1955-
245	1	1	\|a Balanced bran \|b how to balance the stakeholder forces that can make or break your busines \|c John Foley with Julie Kendrick
250	#	#	\|a 1st ed
260	#	#	\|a San Francisco, C \|b Jossey-Bas \|c 2006
300	#	#	\|a xv, 187 p \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 163-166) and index
505	1	#	\|a Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining ba
650	#	0	\|a Relationship marketing
650	#	0	\|a Product management
650	#	0	\|a Corporate image
650	#	0	\|a Brand name products
700	1	#	\|a Kendrick, Julie
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340348
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam