The employer brand bringing the best of brand management to people at work
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Chichester, England
Wiley
2005 [2006 printing]
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| Edition: | 2nd ed., rev. and updated |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand management
Positioning the brand an inside-out approach
Brand Manners How to create the self-confident organisations to live the brand
