Consumer behaviour
Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N
John Wiley & Sons, Ltd
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer Behaviour