Consumer behaviour
Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N
John Wiley & Sons, Ltd
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Evan, Mart, Martin J. |e author |
| 245 | 1 | 0 | |a Consumer behaviour |c Martin Evans, Ahmad Jamal, Gordon Foxall |
| 264 | # | 1 | |a Hoboken, N |b John Wiley & Sons, Ltd |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a pages cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers through a range of personalised profile data. |
| 526 | 0 | # | |a SRB552 |b SR241 |5 SR |
| 526 | 0 | # | |a Sport Consumer Behavior |b Bachelor of Sports Management (Hons) |5 Faculty of Sports Science and Recreation |
| 650 | # | 0 | |a Consumer behavior |
| 700 | 1 | # | |a Foxall, G. R |e author |
| 700 | # | # | |a Jamal, Ahmad |e author |f 1965- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340346 |
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Consumer Behaviour