Consumer behaviour

Consumer behaviour

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Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers...

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Bibliographic Details
Main Authors: Evan, Mart, Martin J. (Author), Foxall, G. R (Author), Jamal, Ahmad (Author)
Format: Book
Language:English
Published: Hoboken, N John Wiley & Sons, Ltd 2006
Subjects:
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Summary:Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers through a range of personalised profile data.
Physical Description:pages cm
Bibliography:Includes bibliographical references and index
ISBN:0470093528

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