Space race an inside view of the future of communications planning

Space race an inside view of the future of communications planning

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Bibliographic Details
Main Author: Taylor, Jim
Format: Unknown
Published: Chichester, West Sussex, England Hoboken, NJ John Wiley 2005
Subjects:
Advertising
Marketing
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The space race
  • Of straw and sponges
  • Gravity
  • Reviewing the fleet
  • Life below decks
  • A slow wind on the water
  • The soul meter
  • The dark days of data
  • Antarctica
  • The twin achilles' heels
  • 2020 vision
  • Beyond 2020 : the ROI of sn

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