Space race an inside view of the future of communications planning

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Bibliographic Details
Main Author:	Taylor, Jim
Format:	Unknown
Published:	Chichester, West Sussex, England Hoboken, NJ John Wiley 2005
Subjects:	Advertising Marketing Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-340330
020	#	#	\|a 0470094516 (cloth : alk. paper)
090	0	0	\|a HF5415.123 \|b .T39 2005
100	1	#	\|a Taylor, Jim
245	1	1	\|a Space race \|b an inside view of the future of communications planning \|c Jim Taylor
260	#	#	\|a Chichester, West Sussex, England \|a Hoboken, NJ \|b John Wiley \|c 2005
300	#	#	\|a xxviii, 293 p. \|b ill., map \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 267-269) and index
505	1	#	\|a The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of sn
650	#	0	\|a Advertising
650	#	0	\|a Marketing
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340330
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.5.1\|\|00260##a002.8.2\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|