The new global brands managing non-government organizations in the 21st century

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Bibliographic Details
Main Author: Quelch, John A
Other Authors: Laidler-Kylander, Nathalie
Format: Book
Published: Mason, Ohio Thomson/South-Western 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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090 0 0 |a JZ4841  |b .Q45 2006 
100 1 # |a Quelch, John A 
245 1 4 |a The new global brands  |b managing non-government organizations in the 21st century  |c John A. Quelch, Nathalie Laidler-Kylander 
260 # # |a Mason, Ohio  |b Thomson/South-Western  |c 2006 
300 # # |a vi, 324 p.  |b ill., map  |c 24 cm 
504 # # |a Includes bibliographical references 
650 # 0 |a Business names 
650 # 0 |a Non-governmental organizations  |v Case studies  |x Management 
650 # 0 |a Non-governmental organizations  |v Case studies  |x Management 
700 1 # |a Laidler-Kylander, Nathalie 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340319 
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