Campaign planner for integrated brand communications
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic brand communication campaigns
STRATEGIC ADVERTISING CAMPAIGNS
The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns
