Campaign planner for integrated brand communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 135 p. ill. 28 cm |
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| ISBN: | 0324321473 (pbk.) |
Strategic brand communication campaigns