Integrated marketing communications

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Bibliographic Details
Main Author:	Chitty, William
Other Authors:	Shimp, Terence A., Barker, Nigel
Format:	Book
Published:	Victoria Thomson 2005
Edition:	First pacific rim ed
Subjects:	Communication in marketing > Pacific area Sales promotions > Pacific area
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .C45 2005
100	1	#	\|a Chitty, William
245	1	0	\|a Integrated marketing communications \|c William Chitty, Nigel Barker and Terence A. Shimp
250	#	#	\|a First pacific rim ed
260	#	#	\|a Victoria \|b Thomson \|c 2005
300	#	#	\|a xx, 471 p. \|b ill. (some col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing \|z Pacific area
650	#	0	\|a Sales promotions \|z Pacific area
700	1	#	\|a Shimp, Terence A.
700	#	#	\|a Barker, Nigel
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340311
964	#	#	\|c BOK \|d 01