Integrated marketing communications

Integrated marketing communications

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Bibliographic Details
Main Author: Chitty, William
Other Authors: Shimp, Terence A., Barker, Nigel
Format: Unknown
Published: Victoria Thomson 2005
Edition:First pacific rim ed
Subjects:
Communication in marketing > Pacific area
Sales promotions > Pacific area
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 471 p. ill. (some col.) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0170120082

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