Advertising, promotion & supplemental aspects of integrated marketing communications
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant r...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson South-Western
2003
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising, Promotion, and other aspects of Integrated Marketing Communications 
Advertising, promotion, and other aspects of integrated marketing communications