Essentials of marketing communications
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York
FT/Prentice Hall
2006
©2006 |
Edition: | 3rd ed. |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-340303 | ||
005 | 202003015958 | ||
008 | t2006 #000 eng D | ||
020 | # | # | |a 9780273702054 |q paperback |
020 | # | # | |a 027370205X |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .B485 2006 |
100 | 1 | # | |a Blythe, Jim |e author |
245 | 1 | 0 | |a Essentials of marketing communications |c Jim Blythe |
250 | # | # | |a 3rd ed. |
264 | # | 1 | |a New York |b FT/Prentice Hall |c 2006 |
264 | # | 1 | |c ©2006 |
300 | # | # | |a xii, 332 pages |b illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Rev. ed. of: Essentials of marketing. 2nd ed. 2001 |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Blythe, Jim |e author |t Essentials of marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340303 |
964 | # | # | |c BOK |d 01 |