Essentials of marketing communications

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Book
Language:English
Published: New York FT/Prentice Hall 2006
©2006
Edition:3rd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Blythe, Jim  |e author 
245 1 0 |a Essentials of marketing communications  |c Jim Blythe 
250 # # |a 3rd ed. 
264 # 1 |a New York  |b FT/Prentice Hall  |c 2006 
264 # 1 |c ©2006 
300 # # |a xii, 332 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Rev. ed. of: Essentials of marketing. 2nd ed. 2001 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
700 1 # |a Blythe, Jim  |e author  |t Essentials of marketing 
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