Essentials of marketing communications
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
FT/Prentice Hall
2006
©2006 |
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001 |
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| Physical Description: | xii, 332 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273702054 027370205X |
Essentials of marketing communications