Effective public relations

Effective public relations

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Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations pr...

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Bibliographic Details
Main Author: Cutlip, Scott M.
Other Authors: Center, Allen H., Broom, Glen M.
Format: Unknown
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2006
Edition:9th ed
Subjects:
Public relations
Online Access:Click Here to View Status and Holdings.
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