Effective public relations
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations pr...
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Main Author: | Cutlip, Scott M. |
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Other Authors: | Center, Allen H., Broom, Glen M. |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2006
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Edition: | 9th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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