Marketing real people, real choices

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Bibliographic Details
Main Author: Solomon, Michael R
Other Authors: Stuart, Elnora W, Marshall, Greg W
Format: Unknown
Published: New Jersey Pearson Prentice Hall 2006
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxxii, 592 p. ill. (some col.) 28 cm
ISBN:0131968564
0131857002