Business-to-business marketing management a global perspective

Business-to-business marketing management a global perspective

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Bibliographic Details
Main Authors: Blythe, Jim (Author), Zimmerman, Alan S. 1942- (Author)
Format: Book
Language:English
Published: Australia Thomson Learning 2005
Edition:1st ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 403 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:1844800016

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