Business-to-business marketing management a global perspective
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson Learning
2005
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 403 pages illustrations 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1844800016 |
Business-to-business marketing management strategies, cases and solutions 
Business Marketing An Asian Perspective