Essentials of marketing research
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Mason, Ohio
Thomson
2002
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Zikmund, William G. |e author |
245 | 1 | 0 | |a Essentials of marketing research |c William G. Zikmund |
250 | # | # | |a 2nd ed |
264 | # | 1 | |a Mason, Ohio |b Thomson |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xxi, 452 pages |b illustrations (some colour) |c 26 cm |
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500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing research |
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