Converting customer value from retention to profit

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Bibliographic Details
Other Authors:	Murphy, John A. 1948-
Format:	Book
Published:	Chichester, England John Wiley 2006
Subjects:	Customer relations > Management Relationship marketing Business planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-339495
020	#	#	\|a 0470016345 (cloth : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.5 \|b .M865 2006
245	1	1	\|a Converting customer value \|b from retention to profit \|c J.A. Murphy ... [et al.]
260	#	#	\|a Chichester, England \|b John Wiley \|c 2006
300	#	#	\|a xxviii, 388 p. \|b ill. \|c 24 cm
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Relationship marketing
650	#	0	\|a Business planning
700	1	#	\|a Murphy, John A. \|d 1948-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339495
964	#	#	\|c BOK \|d 01