Converting customer value from retention to profit

Converting customer value from retention to profit

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Bibliographic Details
Other Authors: Murphy, John A. 1948-
Format: Book
Published: Chichester, England John Wiley 2006
Subjects:
Customer relations > Management
Relationship marketing
Business planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 388 p. ill. 24 cm
ISBN:0470016345 (cloth : alk. paper)

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