Customer intelligence from data to dialogue
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
John Wiley
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 251 p. 24 cm |
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| ISBN: | 0470018585 |
Customer behavior a managerial perspective 
Customer behaviour consumer behavior and beyond 
Consumption values and market choices theory and applications 
Big data and analytics for marketing & sales