INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details

Saved in:

Bibliographic Details
Main Authors:	Albaum, Gerald S. (Author), Strandskov, Jesper (Author), Duerr, Edwin (Author)
Format:	Book
Language:	English
Published:	Harlow, England Financial Times/Prentice Hall 1989
Edition:	Fifth edition
Subjects:	Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!