INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

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Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details

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Bibliographic Details
Main Authors: Albaum, Gerald S. (Author), Strandskov, Jesper (Author), Duerr, Edwin (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times/Prentice Hall 1989
Edition:Fifth edition
Subjects:
Export marketing > Management
Online Access:Click Here to View Status and Holdings.
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