Fashion FROM CONCEPT TO CONSUMER
The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer. The fashion business is a series of buying supplies, creating and developing a new product, and marketing the product. The fashion business includes all the processes...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
PEARSON/Prentice Hall
2005
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| Edition: | Eight Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer. The fashion business is a series of buying supplies, creating and developing a new product, and marketing the product. The fashion business includes all the processes involved with producing raw materials, apparel, and accessories and the retail stores that sell fashion merchandise to the public. It is important for executives in the fashion industry to know how these processes interrelate |
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| Item Description: | Includes index |
| Physical Description: | xxiii, 387 pages illustrations (colour) 30 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131173383 9780131173385 |
Fashion from concept to consumer