Services marketing in asia managing people, technology, and strategy

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Bibliographic Details
Other Authors:	Lovelock, Christopher H.
Format:	Unknown
Published:	Singapore New York Prentice Hall 2005
Edition:	2nd ed
Subjects:	Service industries > Marketing > Asia Professions > Marketing > Asia
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9987.A2 \|b S47 2005
245	0	0	\|a Services marketing in asia \|b managing people, technology, and strategy \|c Christopher Lovelock...[et al.]
250	#	#	\|a 2nd ed
260	#	#	\|a Singapore \|a New York \|b Prentice Hall \|c 2005
300	#	#	\|a xxiv, 696 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing \|z Asia
650	#	0	\|a Professions \|x Marketing \|z Asia
700	1	#	\|a Lovelock, Christopher H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339071
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