Services marketing in asia managing people, technology, and strategy
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| Format: | Unknown |
| Published: |
Singapore New York
Prentice Hall
2005
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 696 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131275372 |
Services marketing in Asia a case book 
Services marketing in Asia a case book