Services marketing in asia managing people, technology, and strategy
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Singapore New York
Prentice Hall
2005
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxiv, 696 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131275372 |
Services marketing in Asia a case book