Marketing planning principles into practice

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Bibliographic Details
Main Author:	Wood, Marian Burk
Format:	Book
Published:	Harlow Prentice Hall 2004
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.13 \|b .W663 2004
100	1	#	\|a Wood, Marian Burk
245	1	0	\|a Marketing planning \|b principles into practice \|c Marian Burk Wood
260	#	#	\|a Harlow \|b Prentice Hall \|c 2004
300	#	#	\|a xxii, 379 p. \|b ill. \|c 25 cm. \|e 1 CD-ROM (4 3/4 in.)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339040
964	#	#	\|c BOK \|d 01