Marketing planning principles into practice
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow
Prentice Hall
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 379 p. ill. 25 cm. 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273686798 9780273686798 |
The marketing plan a handbook