Principles of direct and database marketing

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Bibliographic Details
Main Author: Tapp, Alan
Format: Unknown
Published: Harlow, England Prentice Hall/Financial Times 2005
3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.126  |b .T37 1998 
100 1 # |a Tapp, Alan 
245 1 1 |a Principles of direct and database marketing  |c Alan Tapp 
260 # # |a Harlow, England  |b Prentice Hall/Financial Times  |c 2005 
260 # # |a 3rd ed 
300 # # |a xiii, 369 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Database marketing 
650 # 0 |a Direct marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339037 
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