Principles of direct and database marketing
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Main Author: | |
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Format: | Unknown |
Published: |
Harlow, England
Prentice Hall/Financial Times
2005
3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-339037 | ||
020 | # | # | |a 0273683551 |
040 | # | # | |a DGU |d ITMB |
090 | 0 | 0 | |a HF5415.126 |b .T37 1998 |
100 | 1 | # | |a Tapp, Alan |
245 | 1 | 1 | |a Principles of direct and database marketing |c Alan Tapp |
260 | # | # | |a Harlow, England |b Prentice Hall/Financial Times |c 2005 |
260 | # | # | |a 3rd ed |
300 | # | # | |a xiii, 369 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references and indexes |
650 | # | 0 | |a Database marketing |
650 | # | 0 | |a Direct marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339037 |
964 | # | # | |c BOK |d 01 |
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