Principles of direct and database marketing

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Bibliographic Details
Main Author:	Tapp, Alan
Format:	Book
Published:	Harlow, England Prentice Hall/Financial Times 2005 3rd ed
Subjects:	Database marketing Direct marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0273683551
040	#	#	\|a DGU \|d ITMB
090	0	0	\|a HF5415.126 \|b .T37 1998
100	1	#	\|a Tapp, Alan
245	1	1	\|a Principles of direct and database marketing \|c Alan Tapp
260	#	#	\|a Harlow, England \|b Prentice Hall/Financial Times \|c 2005
260	#	#	\|a 3rd ed
300	#	#	\|a xiii, 369 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Database marketing
650	#	0	\|a Direct marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339037
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