The origin of brands discover the natural laws of product innovation and business survival

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Book
Published:	New York HarperCollins 2004
Edition:	1st ed
Subjects:	Brand name products > Management New products > Management Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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245	1	4	\|a The origin of brands \|b discover the natural laws of product innovation and business survival \|c Al Ries and Laura Ries
250	#	#	\|a 1st ed
260	#	#	\|a New York \|b HarperCollins \|c 2004
300	#	#	\|a x, 308 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a New products \|x Management
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products \|x Management
700	1	#	\|a Ries, Laura
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