The origin of brands discover the natural laws of product innovation and business survival
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
HarperCollins
2004
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | x, 308 p. ill. 22 cm |
| ISBN: | 0060570148 |
The origin of brands how product evolution creates endless possibilities for new brands