Marketing management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2006
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| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-339020 | ||
| 020 | # | # | |a 0131457578 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b .K64 2006 |
| 100 | 1 | # | |a Kotler, Philip |
| 245 | 1 | 1 | |a Marketing management |c Philip Kotler, Kevin Lane Keller |
| 250 | # | # | |a 12th ed |
| 260 | # | # | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2006 |
| 300 | # | # | |a xxxix, 729, [45] p. |b ill. (chiefly col.) |c 29 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Keller, Kevin Lane |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339020 |
| 964 | # | # | |c BOK |d 01 |
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Marketing management