Marketing management

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Unknown
Published:	Upper Saddle River, N.J. Pearson Prentice Hall 2006
Edition:	12th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .K64 2006
100	1	#	\|a Kotler, Philip
245	1	1	\|a Marketing management \|c Philip Kotler, Kevin Lane Keller
250	#	#	\|a 12th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Pearson Prentice Hall \|c 2006
300	#	#	\|a xxxix, 729, [45] p. \|b ill. (chiefly col.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Keller, Kevin Lane
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339020
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