Marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2006
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| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxix, 729, [45] p. ill. (chiefly col.) 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131457578 |
Marketing management