Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author:	Best, Roger J
Format:	Book
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Edition:	4th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Best, Roger J
245	1	1	\|a Market-based management \|b strategies for growing customer value and profitability \|c Roger J. Best
250	#	#	\|a 4th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2005
300	#	#	\|a xxii, 506 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339016
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