Market-based management strategies for growing customer value and profitability
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2005
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 506 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131469568 |
Market-based management strategies for growing customer value and profitability