Marketing across cultures

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Bibliographic Details
Main Author:	Usunier, Jean-Claude
Other Authors:	Lee, Julie 1948-
Format:	Book
Published:	Harlow, England Prentice-Hall/Financial Times 2005
Edition:	4th ed
Subjects:	Export marketing > Social aspects International business enterprises > Social aspects Intercultural communication > Social aspects
Online Access:	Click Here to View Status and Holdings.
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