Marketing across cultures

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Bibliographic Details
Main Author:	Usunier, Jean-Claude
Other Authors:	Lee, Julie 1948-
Format:	Book
Published:	Harlow, England Prentice-Hall/Financial Times 2005
Edition:	4th ed
Subjects:	Export marketing > Social aspects International business enterprises > Social aspects Intercultural communication > Social aspects
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Usunier, Jean-Claude
245	1	0	\|a Marketing across cultures \|c Jean-Claude Usunier, Julie Anne Lee
250	#	#	\|a 4th ed
260	#	#	\|a Harlow, England \|b Prentice-Hall/Financial Times \|c 2005
300	#	#	\|a xx, 573 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Export marketing \|x Social aspects
650	#	0	\|a International business enterprises \|x Social aspects
650	#	0	\|a Intercultural communication \|x Social aspects
700	1	#	\|a Lee, Julie \|d 1948-
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