Public relations the complete guide
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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PUBLIC RELATIONS