Public relations the complete guide
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 040 | # | # | |a DLC |b eng |d ITMB |e rda |
| 090 | 0 | 0 | |a HD59 |b .M278 2004 |
| 100 | 1 | # | |a Marconi, Joe |e author |
| 245 | 1 | 0 | |a Public relations |b the complete guide |c Joe Marconi |
| 264 | # | 1 | |a Mason, Ohio |b South-Western |c 2004 |
| 300 | # | # | |a 386 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 377-378) and index |
| 520 | # | # | |a With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall Â- and potential buyers are less moved by what they view as Â"sales messagesÂ" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives. |
| 650 | # | 0 | |a Public relations |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=338976 |
| 964 | # | # | |c BOK |d 01 |
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