The new marketing conversation creating and strengthening relationships between buyers and sellers

The new marketing conversation creating and strengthening relationships between buyers and sellers

Saved in:
Bibliographic Details
Main Author: Stein, Donna Baier
Other Authors: MacAaron, Alexandra
Format: Book
Published: Mason, Ohio Thomson 2005
Subjects:
Business communication
Marketing
Customer relations
Relationship marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • The new marketing conversation
  • The role of research and testing in your marketing conversation
  • Developing a winning communications strategy
  • Direct mail
  • Telemarketing
  • Radio
  • Television
  • Newsletters
  • E-mail
  • The web
  • Wireless
  • Putting it together : integrating media for maximum results
  • Action plan for building your new marketing conversation

Similar Items