The new marketing conversation creating and strengthening relationships between buyers and sellers

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Bibliographic Details
Main Author:	Stein, Donna Baier
Other Authors:	MacAaron, Alexandra
Format:	Book
Published:	Mason, Ohio Thomson 2005
Subjects:	Business communication Marketing Customer relations Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0324200579
090	0	0	\|a HF5415.5 \|b .S736 2005
100	1	#	\|a Stein, Donna Baier
245	1	4	\|a The new marketing conversation \|b creating and strengthening relationships between buyers and sellers \|c Donna Baier Stein, Alexandra MacAaron
260	#	#	\|a Mason, Ohio \|b Thomson \|c 2005
300	#	#	\|a xii, 271 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
505	1	#	\|a The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
650	#	0	\|a Business communication
650	#	0	\|a Marketing
650	#	0	\|a Customer relations
650	#	0	\|a Relationship marketing
700	1	#	\|a MacAaron, Alexandra
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=338973
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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