Sports marketing a strategic perspective

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Bibliographic Details
Main Author:	Shank, Matthew D
Format:	Book
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Edition:	3rd ed
Subjects:	Sports > Economic aspects > United States Sports > Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Sports marketing \|b a strategic perspective \|c Matthew D. Shank
250	#	#	\|a 3rd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2005
300	#	#	\|a xxiv, 500 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Sports \|x Economic aspects \|z United States
650	#	0	\|a Sports \|x Marketing \|z United States
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