Sports marketing a strategic perspective

Sports marketing a strategic perspective

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Bibliographic Details
Main Author: Shank, Matthew D
Format: Book
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Edition:3rd ed
Subjects:
Sports > Economic aspects > United States
Sports > Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 500 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0131440772

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