Foundations of marketing

Saved in:

Bibliographic Details
Main Author:	Pride, William M.
Other Authors:	Ferrell, O.C
Format:	Book
Published:	Boston Houghton Mifflin 2007
Edition:	2nd ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-338600
020	#	#	\|a 0618705007 (main student text)
020	#	#	\|a 9780618705009
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .P6584 2007
100	1	#	\|a Pride, William M.
245	1	0	\|a Foundations of marketing \|c William Pride, O. C. Ferrell
246	0	0	\|a Pride-Ferrell
250	#	#	\|a 2nd ed
260	#	#	\|a Boston \|b Houghton Mifflin \|c 2007
300	#	#	\|a xxii, 537 p. \|b ill. \|c 26 cm
500	#	#	\|a Rev. ed. of: Pride-Ferrell foundations of marketing. 2004
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O.C.
700	#	#	\|a Pride, William M. \|t Pride-Ferrell foundations of marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=338600
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a006.2.2\|\|00260##a006.2.2\|\|00260##b006.2.2\|\|00260##c006.2.2\|\|00300##a006.2.2\|\|00300##b006.2.2\|\|00300##c006.2.2\|\|00500##a006.2.2\|\|01700##a006.2.2\|\|01700##t006.2.2\|\|