Foundations of marketing
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Boston
Houghton Mifflin
2007
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Rev. ed. of: Pride-Ferrell foundations of marketing. 2004 |
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Physical Description: | xxii, 537 p. ill. 26 cm |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0618705007 (main student text) 9780618705009 |