PANTONE Guide to Communicating with COLOR

PANTONE Guide to Communicating with COLOR

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Bibliographic Details
Main Author: Eiseman, Leatrice (Author)
Corporate Author: Pantone, Inc
Format: Book
Language:English
Published: Sarasota, Florida Cincinnati, Ohio Grafix Press Distributed by North Light Books 2000
Subjects:
Commercial art
Color in advertising
Color > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Importance of color in the marketplace
  • Speaking color: creating color schemes
  • Feeling color: color awareness, where does it come from?
  • Seeing color: how we see, color perception
  • Color families: emotional impact of..
  • Color selection process: color combination cues ; dominant colors and responses
  • Color combinations: defining and creating moods with color
  • Color symbolism and trends: forecasting the future
  • Color conversion: ink color formulas for printing

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